The reasons for moving: births, deaths, marriages, divorces -- don't stop just because it's cold outside. The inventory of available homes is usually smaller in winter and Buyers will be eager to see everything that is out there. Less inventory is good for the seller in terms of both visibility and price.
When the weather is frightful, Buyers spend more time shopping properties on-line. There may be less total showings but the showings that are occurring are high quality. A Buyer must have an urgent reason for braving the elements to visit properties. Daylight is a factor as well. The "shop hours" of real estate are squeezed to between 9:00 a.m. and 4:00 p.m. Household planning is that much easier knowing that evening showings will be minimum.
Keep decorating simple. It's tempting to maintain a sense of normalcy by keeping decorating traditions (especially with small children) but Sellers should be careful not to overdo the decor. Large holiday decorations can add a sense of clutter or make the room feel crowded. What's worse, they can distract Buyers from your homes great facilities like the beautiful mantle or the hardwood floors. It's also best to lean toward fall and winter decorations than items with religious themes.
Make your home a cozy winter oasis. It's miserable to be property hunting in winter weather. Make sure you have a good quality winter welcome mat on the outside and the inside. A boot scraper would be handy too. It's okay to ask visitors to remove their shoes, but have a pretty receptacle handy to put them into.
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft music (of a non-holiday variety) and maybe even offering holiday cookies. By encouraging Buyers to spend more time in your home, you give them more time to admire its best features.
Timing is everything, and what you know can lead you to making the right decisions.